【Pitch / 發行商】文章彙整 | 編輯推薦

2022/05/10 By indie.guider 編輯

一般來說，遊戲開發商可選擇透過與遊戲發行商的合作，換取開發資金、發行推廣、產品營運/客服......等服務。但是要如何與發行商洽談?有哪些注意事項?以及在向發行商提案介紹時，該怎麼做來提高獲得合作機會?

我們整理了下列文章，希望能提供遊戲開發者們一些幫助。

indie guider 觀點：

對與發行商合作經驗較不足的開發者而言，由於與發行商合作之間，彼此的權利義務存在很大的談判空間，最終這些會以合約/協議形式白紙黑字記錄下來，因此此篇文章我們特別建議與【遊戲發行合約】文章彙整 | 編輯推薦一起閱讀，更深入的了解有實際經驗的律師，對於這些權利義務的看法。

什麼是發行商? 我需要嗎?

Publishing 101 - Should You Partner with a Game Publisher?

遊戲發行商 Akupara Games 介紹了什麼是發行商以及發行商能提供些什麼。

Publishing 101 - Should You Partner with a Game Publisher?

Publishing 102 - How to Find the Best Game Publisher for You

對想要尋找遊戲發行商的遊戲開發商，Akupara Games 分享了對開發商的建議，幫助尋找適合的發行商

Publishing 102 - How to Find the Best Game Publisher for You

Is Your Video Game Right for a Publisher? How to know for sure!

Ask Gamedev 透過5個問題，幫助遊戲開發者釐清自己是否需要發行商

1. Do you genuinely need a publisher's help?

2. Would your game be a great addition to their portfolio of titles?

3. Does it make financial sense for both parties?

4. Can you execute on your development plan?

5. Are you willing to collaborate?

Is Your Video Game Right for a Publisher? How to know for sure!

如何跟發行商介紹遊戲 / 提案技巧

如何提案你的遊戲! How to pitch your game!

遊戲開發者 Edd Parris 在獨立遊戲開發者分享會 IGDShare 上，分享了有關如何向發行商提案、需要準備的內容，並提供了提案模板。

中文筆記：如何提案你的遊戲! How to pitch your game!

影片：獨立遊戲開發者分享會 201025 Part1 - 如何提案你的遊戲

Publishing 103 - What Publishers Look for in Games

當有機會與合適的發行商洽談時，該如何做來提高合作的機會。

• Trailer ( 宣傳影片 )

• Demo/Build ( 試玩版本 )

• Pitch Deck ( 遊戲介紹簡報 )

• What You Need from Them ( 對發行商的需求 )

Publishing 103 - What Publishers Look for in Games

如何保證你的提案會被忽略／退件

台灣的獨立遊戲開發者分享會 IGDShare 舉辦過海內外的遊戲商務媒合會，他們翻譯了一篇有關常見的開發者在跟發行商洽談時失誤的地方的文章。

1. 缺乏明確的賣點

2. 明顯沒做（認識發行商的）功課

3. 不合理的規模

4. 不合理的預算

5. 不合理的估值

6. 給出太多不必要的資訊

7. 缺乏足夠、清晰的資訊

8. 無可玩版本、影片或明確遊戲機制

9. 缺乏對創作方向的主見與掌握

IGDShare 中譯：如何保證你的提案會被忽略／退件

原文：How to guarantee your pitch will be rejected

The IndieBeat: Tips from publishers and how to pitch to them

GamesBeat 記者 Stephanie Chan 採訪多家知名遊戲發行商，並整理了發行商對開發者在提案時的建議。

The IndieBeat: Tips from publishers and how to pitch to them

Tips for pitching your game from the GamesIndustry.biz Investment Summit

GamesIndustry.biz 投資會議上的三位專家訪談，分享他們對遊戲開發者在向發行商進行提案時的建議

• Pitch with a purpose

• Bring "first date energy"

• Don't stress over the vertical slice

• Keep it concise

• You're also pitching yourself

Tips for pitching your game from the GamesIndustry.biz Investment Summit

Pitching Your Game To A Publisher - Tips and Advice

遊戲發行商對遊戲提案的建議

Part I — The (In)famous Pitch Deck

• Step 1: Give Your Game A Proper Introduction

• Step 2: Add Some General Information

• Step 3: Showcasing Your Game

• Step 4: Introducing Your Team

• Step 5: Crunching The Numbers

• Step 6: Marketing Ideas

• Step 7: Assessing The Risks

• Step 8: Asking For The Right Kind of Help

Part II — Presenting Your Pitch

• Don’t dwell on the details

• Present yourself, and your team, in the best light possible

• Show Confidence

• Avoid direct comparison

• Get the tech ready

• Be prepared

Pitching Your Game To A Publisher - Tips and Advice

與發行商合作的注意事項

What Does A Healthy Publisher/Developer Relationship Looks Like (With Real Contract Details!)

遊戲開發商 Squeaky Wheel 分享有關與發行商合作上的注意事項

談判，談判，談判，如果你只給這篇文章留下一個教訓，那就是你應該談判。合同可以更改。沒有一刀切的合同。不進行更改是出版商的最大利益，因為每次更改都需要律師，這需要花錢。合同的任何變更也可能會影響他們與其他開發商的合同，因此成本會逐級增加。但作為一名開發人員，你必須對這種關係感到自在，所以如果有什麼讓你覺得不合理的地方，請要求解釋，如有必要，進行更改。

What Does A Healthy Publisher/Developer Relationship Looks Like (With Real Contract Details!)

Working With Publishers: A Clarification

開發者 AJ Grand-Scrutton 分享了他對於與發行商合作的各種心得、注意事項及經驗。

What this is all about
Things to think about when choosing a publisher
Money split
Currency exchange
Publisher swerves
Kill clauses
Managing a contract with failure in mind
Ties to the future
Parting thoughts

Working With Publishers: A Clarification

How To Get Screwed By A Game Publisher

在這則影片中，開發者 Thomas Brush 分享自己遭遇到糟糕的發行商的慘痛經驗

How To Get Screwed By A Game Publisher

You Don't Need a F...ing Publisher

遊戲發行商 Devolver Digital 在 GDC 上的演講，分享對於遊戲開發者如果要找發行商，有哪些問題必須要了解

You Don't Need a F...ing Publisher

Let's Talk About Publishing - EC Indie Fund - Extra Credits

影片 3:00 左右開始，Extra Credits 分享了幾點遊戲開發者應該避免的發行合約規定。

Let's Talk About Publishing - EC Indie Fund - Extra Credits

Trend watch: the rise of 'publisher as a service'?

What practical advice do you have for developers who are not using a publisher, but looking for PR/marketing or (PR + marketing + extra services) partners?

G: Shop around. Find a team that resonates with yours, with shared values, and also have worked on similar types of games. The latter will provide them with previous experience, but also innate interest in your project.

N: A lot of us are booked long in advance and have limited bandwidth so reach out to folks whose portfolio matches your game ahead of time. Talk to your peers as well as to what they think you need, it’s good to have a grasp of what you’re actually looking for in terms of services.

Be careful about paying for services that you maybe don’t need. Especially with PR or events, it’s easy to sink a lot of money into that with very low / disappointing results. Not every game needs massive PR campaigns. And know that it’s all very collaborative - you’re not hiring folks and then you’re able to not think about marketing ever again. The more dev teams “give us”, the more we’re able to play around with.

知名的行業人員 Simon Carless 與提供遊戲公關、推廣服務的公司 Popagenda 聯合創始人透過對談，聊聊遊戲開發者、遊戲發行以及發行商之間的關係與問題。

Trend watch: the rise of 'publisher as a service'?

延伸閱讀

Want to get your game published? I created a list of Publishers that accept Indie Submissions

Reddit 用戶@duartetb(Duarte Benavente) 整理了一份超過 70 家會接受獨立遊戲提案的遊戲發行商清單

Want to get your game published? I created a list of Publishers that accept Indie Submissions

The (Working) Guide on When To Pitch A Publisher (THREAD!)

遊戲美術創意總監分享了他對於遊戲產品開發到哪個階段適合對發行商提案的觀點及分析

The (Working) Guide on When To Pitch A Publisher (THREAD!)

開發者與發行商QA相關流程探討

獨立遊戲發行商 AnotherIndie 的 QA 經理在 TGDF 所做的演講，分享在實例上的開發者與發行商對產品QA的經驗

開發者與發行商QA相關流程探討

當遊戲開發者找到了合適的發行商，做足了提案準備，順利談到合作機會後，緊接著不可輕忽的，就是雙方簽訂好發行合約，白紙黑字的紀錄下彼此的權利義務。但是一份發行合約上又該注意哪些呢？Indie-guider 也為此蒐集整理了來自各專家及開發者的經驗分享好文，如果你即將要簽署一份發行合約，不妨先看看這些建議！