協助開發者建立可持續發展的業務是Google Play任務核心的一部分。為了了解合作夥伴面臨的挑戰並幫助他們將創新思想變成現實，我們每天與他們一起工作著。讓一個新的app成功進行並走上軌道並不容易！為了幫助他們追尋進步的需求，我們提供了相當廣泛的支援服務，包括功能強大的營銷工具和Play控制台中的可行數據，也通過Play Academy進行最好的練習和思想領導力資源的教育，以及像獨立遊戲節，獨立遊戲角落和世界各地的加速器計劃。我們一直在尋找新的方法使他們增強自己的能力。
從2021年7月1日開始，我們將降低開發者出售數位商品或服務時 Google Play 所收取的服務費。每個開發者年收入的前100萬美元中，服務費降低至15％。因為這項改動，全球將有99％透過 Google Play 銷售數位商品和服務的開發者受惠，使服務費用減少50％。開發者可以運用這些資金可僱用更多的工程師、增加營銷人員、或增加服務器容量等，以此來協助開發者在成長的關鍵階段進行擴展。
當開發者處於成長中的早期階段時，這些投資最為關鍵，而且當合作夥伴的收入達到100萬美元時，APP的擴展並不會停止。我們曾聽說部分合作夥伴的年收入為200萬美元、500萬美元、甚至是1000萬美元，而他們的服務也仍朝著自我維持的軌道前進著。這就是為什麼我們要對每位Play的開發者（無論規模大小）減少的每年總收入中的100萬美元所收取的費用。我們認為這是一種公平的方法，符合Google幫助所有開發者成功的廣闊使命。期待在未來的幾個月中分享更完整的細節。
作為一個平台，除非合作夥伴成功，否則我們不會成功。 Android和Google Play一直有在聽取世界各地開發合作夥伴的意見。在構建和運行生態系統時，我們會持續參考大家的意見。我們期待看到更多業務在Android上達到新的高度，並希望能與我們的開發者社區有進一步討論，以找到新的方法來協助其他開發者在建立業務時，為他們提供技術和經濟上的支援。
Helping developers build sustainable businesses is a core part of Google Play’s mission. We work with partners every day to understand the challenges they face and help them bring their innovative ideas to life. Getting a new app off the ground and into orbit is not easy! To aid their quest for growth we provide a broad range of support, from powerful marketing tools and actionable data in the Play Console, education via Play Academy, best practices and thought leadership resources, programs such as the Indie Games Festival, Indie Corner, and accelerator programs around the world. We’re always looking for new ways to give them an added boost.
Starting on July 1, 2021 we are reducing the service fee Google Play receives when a developer sells digital goods or services to 15% for the first $1M (USD) of revenue every developer earns each year. With this change, 99% of developers globally that sell digital goods and services with Play will see a 50% reduction in fees. These are funds that can help developers scale up at a critical phase of their growth by hiring more engineers, adding to their marketing staff, increasing server capacity, and more.
While these investments are most critical when developers are in the earlier stages of growth, scaling an app doesn’t stop once a partner has reached $1M in revenue — we’ve heard from our partners making $2M, $5M and even $10M a year that their services are still on a path to self-sustaining orbit. This is why we are making this reduced fee on the first $1M of total revenue earned each year available to every Play developer, regardless of size. We believe this is a fair approach that aligns with Google’s broader mission to help all developers succeed. We look forward to sharing full details in the coming months.
As a platform we do not succeed unless our partners succeed. Android and Google Play have always listened to our developer partners from around the world and we continue to take their input into account as we build and run the ecosystem. We look forward to seeing more businesses scale to new heights on Android, and to further discussions with our developer community to find new ways to support them technically and economically as they build their businesses
作者 : Sameer Samat, VP, Product Management
來源 : https://android-developers.googleblog.com/2021/03/boosting-dev-success.html
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